Sweden’s ATG joins International Betting Integrity Association

AB Trav och Galopp (ATG) the market-leading operator in the early months of Sweden’s regulated igaming market, has joined the recently rebranded International Betting Integrity Association (IBIA).

ATG joins after launching its first sportsbook when the Swedish market opened on January 1, 2019, helping its Q1 turnover reach SEK1.07bn (£89.6m/€100.4m/$113.5m).


It becomes the first new member to join the body, which monitors global betting patterns for evidence of suspicious activity, since it was renamed the International Betting Integrity Association on June 4. Previously the association was known as ESSA (Sports Betting Integrity).

“I am delighted to welcome one of the leading brands from the newly opened Swedish market to the association,” the association’s secretary general Khalid Ali said.

“ATG joins other responsible and committed sports betting operators intent on working collectively to protect their businesses from corruption.”

ATG chief security and quality officer Magnus Lunner said protecting its product, consumers and sporting events from betting-related corruption was “a foremost business consideration” for the operator.

“Joining the International Betting Integrity Association, a globally recognised body and leader in its field, is a natural extension of that core aim,” Lunner explained. “ATG is committed to upholding the highest values of integrity and to working with our partners in the association to ensure the safest possible betting environment.”

Last week the IBIA, which monitors betting activity across almost 50 brands, also revealed a 26% year-on-year decline in the number of suspicious activity alerts generated by members in the first quarter of 2019.