LeoVegas sees responsible gaming interactions almost quadruple in 2020
| By Nosa Omoigui
Swedish mobile gaming company Leovegas has seen a large increase in the number of responsible gaming interactions it conducted in 2020.
Statistics posted within the company’s sustainability report show 293.0% increase in RG interactions with customers from 2019 to 10.834.
Alongside these interactions, LeoVegas saw its total number of self-exclusions reach 275,991 and conducted 24,638 responsible gambling customer reviews – a 185.1% increase and a 55.9% increase, respectively.
LeoVegas sought to bolster its RG initiatives with the introduction of the LeoLine gambling helpline in 2019, a new responsible gambling chat service, which may have contributed to the growth in takeup of these responsible gambling tools.
The number of players setting new deposit limits, meanwhile, was down 53% to 418,450, though the operator noted that many LeoVegas players had already set deposit limits in prior years.
Furthermore, the report also showed LeoVegas’s average revenue per customer was €65 (£56.37) per month.
Whilst this figure is up from the last quarter, LeoVegas noted that it represents a downward trend in the long term.
The company attribute this to a combination of higher consumer protection and gaming increasingly becoming a mass market product.
The operator also revealed that around half of its revenue comes from locally regulated markets, and said this figure was likely to increase in the future.