Marketing regulation

Lithuanian regulator issues fine for illegal ads on basketball website

| By Daniel O'Boyle
Lithuania’s Gambling Supervisory Authority has fined an employee of a digital media business for placing illegal gambling advertisements on basketball news and information website Krepšinis.net, after a court confirmed its authority to take action.

The site was found to be hosting gambling ads with slogans and animated backgrounds, and featuring promotional bonuses, all of which are prohibited under Lithuanian regulations.

These ads also lacked the mandatory warnings required in gambling ads.

The regulator said that Krepšinis.net had been a “refuge for illegal gambling advertising for several years”. This, it explained, was due to the site being registered outside of Lithuania, making it difficult to enforce advertising regulations.

However, the Vilnius City District Court ruled that advertising gambling in a way that contravenes Lithuanian law on the site is not permitted, as the site targets Lithuanian customers.

“With gambling advertised on Krepšinis.net, law-abiding Lithuanian portals found themselves in an unequal situation, and citizens were illegally encouraged to participate in gambling,” the regulator explained.

After conducting an investigation, the Gambling Supervisory Authority determined that the ads were placed by a business named UAB All Media Digital, which provides advertising services for websites.

As a result, the employee responsible for placing the ads was fined €1,500.

Last month, the Supervisory Authority imposed its first ever fine against an operator, requiring CBet operator UAB Tete-a-Tete Casino to pay €15,000 for unreasonably setting betting limits on an online customer.

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