Global bitcoin lottery Crypto Millions Lotto has entered into a partnership with English Premier League football club Wolverhampton Wanderers.
Under the agreement, the length of which were not disclosed, Crypto Millions Lotto will serve as the official online lottery partner of Wolves.
Crypto Millions Lotto will work with the club to promote both the lottery game and the use of the Bitcoin virtual currency to supporters.
According to Crypto Millions Lotto, the new deal represents the first partnership between a Premier League club and an online lottery business.
“We’re delighted to partner with Crypto Millions Lotto, an ambitious company that is keen to increase its exposure with the help of Wolves’ global reach across various platforms,” Wolves’ head of commercial Steve Morton said.
“We’re also excited to develop our relationship, which will also see the Wolves brand reach new audiences in Eastern Europe and South America.”
Crypto Millions Lotto chief executive Sulim Malook added: “Wolves’ success last year has put the club’s name on the world stage in a sport that is by far the most watched on the planet. As a company, we are big football fans, and Wolves is the most crypto-friendly club in England. They were an obvious choice.”
Wolves already has links with the virtual currency market, with the club naming cryptocurrency exchange platform CoinDeal as its shirt sleeve sponsor in July this year.