BtoBet pens streaming partnership with BetGames.TV
BtoBet has agreed a deal with BetGames.TV to begin live streaming games and lottery in retail betting shops.
The partnership will focus on Latin America and Africa, supporting BtoBet’s ongoing efforts to expand into these markets.
As part of the agreement, BetGames’ Cashier application, which is available on desktop and mobile platforms, will be offered via the BtoBet platform.
BtoBet chairman Alessandro Fried said: “Following the concept to set the player at the centre of the gambling experience, we are very proud to have started this collaboration with BetGames.TV.
“In fact, the offer of streamed games and lottery creates a new gambling dimension in the retail betting shops for players living in regions like Africa and Latin America.
“A dedicated satellite channel gives players the possibility to enjoy a new – and really appreciated – gambling experience also in areas where the internet connection is not always working perfectly.”
Christian Maglia, head of sales at BetGames.TV, added: “This agreement extends an existing collaboration between BetGames.tv and BtoBet and I firmly believe that BetGames.Tv gaming content, together with BtoBet’s omni-channel platform, will continue delivering a compelling gaming experience worldwide.”
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