Camelot B2B arm secures WLA responsible gaming certification

The World Lottery Association (WLA) has accredited Camelot Lottery Solutions, the B2B arm of the UK National Lottery operator, as a certified responsible gaming supplier.

The certification recognises that an operator or supplier is aligned with the WLA Responsible Gaming standards for associate members.

The standard comprises eight areas, assessing a company's treatment of staff; product and service development; research; advertising and marketing communications; remote gaming environment; client interaction; stakeholder engagement, and reporting.

Camelot’s certification will remain valid until June 2023, after which the supplier said it would seek recertification to the WLA standard.

“Player safety is the starting point for any product or solution we design, build, and deploy, and we’re proud that our products and services operate in some of the strictest regulatory environments in the global lottery ecosystem,” Camelot chief executive Wayne Pickup said.

“We believe that lotteries grow best, and communities benefit most, when players are responsibly engaged. I’m delighted that Camelot Lottery Solutions has been recognised as a certified Responsible Gaming Supplier by the WLA.”