International Game Technology has signed a multi-year extension to its licensing deal with Caesars Entertainment.
Under the new agreement, IGT will retain the rights to represent the Caesars, Harrah’s, Paris Las Vegas, Rio, Flamingo, and Horseshoe brands in the lottery industry across the US, Canada, and Europe.
IGT has represented many of the Caesars brands in the lottery industry since 2008.
“We look forward to continuing our partnership with IGT; together, we have already achieved great results in the lottery industry, and we are confident that IGT’s expertise and experience will continue to drive success,” Caesars’ senior vice-president of partnerships and channel marketing, Annette Weishaar, said.
Michael Chambrello, chief executive of IGT, added: “IGT is happy to extend our partnership with Caesars Entertainment and continue offering lotteries and their players relevant licensed content and unforgettable experiences.
“The Caesars Entertainment brands represent the ultimate in luxury and gaming and meaningfully resonate with our customers and their players.”
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