Kambi Group secures strategic deal with Novomatic

Kambi Group has entered a strategic partnership with Novomatic in an effort to provide a full-service gaming solution to government-regulated lotteries.

Under the deal, Novomatic Lottery Solutions (NLS), a subsidiary of Novomatic, will combine its lottery platform with Kambi's sports betting service.

The combined service will be co-branded and marketed as ‘NLS Sports Betting – Powered by Kambi’.

“The co-branded service will offer a modern best-in-class solution, creating a competitive service giving government-regulated lotteries the possibility to make a leap, especially in interactive gaming across all verticals,” Kambi chief executive Kristian Nylén said.

Frank Cecchini, chief executive of NLS, added: “This alliance is a part of our 'best of breed' philosophy where combining two modern systems, deploying state-of-the-art technologies while exercising the inherent expertise of each, delivers world beating performance in highly competitive markets.”

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