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New lotto betting body seeks to ‘dispel myths’

| By iGB Editorial Team
ELBA will aim to strengthen relations with regulators and industry stakeholders

The new European Lotto Betting Association (ELBA) has been unveiled today (Thursday) with the aim of offering a collective voice to “dispel myths” about the sector.

The founding members of ELBA are international operators myLotto24, Multilotto, Legacy8, Lottoland and Lottogo, with the door ajar for others to join as the association plans to develop relationships with regulators and stakeholders across the industry.

ELBA’s spokesperson, Lena Patel, who is head of corporate affairs at myLotto24, told iGamingBusiness.com that last month’s decision by the Parliament of Australia to approve a ban on lottery betting websites from January 1, 2019 illustrated some of the challenges facing the sector.

“Australia’s had an impact on the sector, of course, and the general tone and language coming out about lottery betting in the media is negative,” she said.

“For example, the sector is often described as unregulated and we are often accused of not having the right customer protection measures in place. That’s not true.

“We want to dispel myths about lottery betting and create better relationships with regulators. Gambling regulations are being reviewed in lots of jurisdictions, so this is an opportunity to educate people.

“The ELBA has been set up primarily to offer a collective voice for the industry and our aim is to work together to create a more regulated environment that takes account of customer protection.”

Patel also said it was unfair for lottery betting companies to be accused of diverting money from national lotteries and the good causes they support.

“A lot of the talk about lottery betting has not been backed up by evidence,” she added.

“Taking the UK as an example, according to a National Audit Office report earlier this year, there is no evidence to show that lottery betting takes money away from the National Lottery.

“We offer betting on the outcome of live events, and our live events just happen to be lotteries. The collective voice of the industry hasn’t been strong enough and there has been a lot of misunderstanding, but we’re legitimate and want to protect the consumer.

“Also, we do give back to good causes and have a strong corporate responsibility programme.”

Patel added that the association’s stakeholders are currently drafting a code of conduct for current and future members, ensuring the group provides consistency in areas such as corporate social responsibility. The code of conduct is likely to be finalised next week.

“This will provide definite levels of standards to make sure we’re in line with each other,” Patel said.

“We don’t have any targets in place in terms of the number of members, but we would like to grow the group.”

Picture credit: myLotto24

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