Shares of the company began trading on the CSE under the ticker “JKPT” as of today (Monday 24 January).
The new listing, which was approved last week, aims to help the business attract an international audience as it expands into the live dealer casino and sportsbook sectors.
“The launch on the CSE is critical component of the company’s growth plan,” noted Steve Budin, CEO of Kings Entertainment.
“Our strategy of leveraging outstanding lottery offerings to create engaged casino players has proved very successful and we’re now focused on harnessing this strength to develop our brands in the rapidly growing global online gaming market. Listing on the CSE will provide us access to the capital that will enable this expansion.”
The group’s flagship property, LottoKings, which was established in 2005, is hoping to capitalise the player base and grow the company’s global footprint.
With legalisation of gambling in European countries increasing, the company hopes to grow its presence in markets such as France, Germany, Spain, Malta and Italy.
Kings Entertainment claims a strong presence in Latin America will provide it with the foundation for international growth in the US.
The company continues to “focus on obtaining the required licensing and software to access these emerging markets”.