NeoGames agrees first lottery and sports betting deal in Brazil
NeoGames will provide an end-to-end solution of ilottery and online sports betting to Intralot do Brasil, which has been partnered with Minas Gerais’ state lottery for more than a decade. The agreement is NASDAQ-listed NeoGames’ first partnership that will take advantage of its BtoBet division, which it recently acquired as part of its SEK4.3bn (£344.1m/€402.3m/$423.5m) purchase of Aspire Global.
The comprehensive digital solution is expected to build on the existing retail lottery and digital keno programme in the state. NeoGames will provide Intralot do Brasil with its NeoSphere platform, a variety of eInstant games from the NeoGames Studio tailored to the local market, and a wide range of services.
Moti Malul, NeoGames’ chief executive, said: “Working with the professional team at Intralot do Brasil, we are truly excited to support the goals of Loteria Mineira. By delivering our industry leading platform, comprehensive player-focused services, and market-proven games, as well as leveraging our advanced online sports betting solutions BtoBet, we are beginning to demonstrate one of the key strategic benefits for our recent acquisition of Aspire Global.
“By early next year, we will provide online lottery and sports betting players in Minas Gerais with an exceptional online gaming experience.
“We hope to serve as a strong partner to Intralot do Brasil in helping them achieve continued success in Minas Gerais, while simultaneously supporting our near and long-term objectives in Brazil and throughout Latin America.”
Sérgio Alvarenga, Saga Consultoria and Intralot do Brasil chief executive and owner, said: “As a leader in the Brazilian Lottery market, we are delighted to join forces with NeoGames in a partnership that is intended to provide our players with a comprehensive digital programme that will expand and enhance our content and services offerings in Minas Gerais to new and exciting areas, such as online instant games and online sports betting.
“The new modalities and investments in technology are also part of the expansion plan for new states and federal licences. NeoGames is one of the most experienced and innovative ilottery providers in the market and we are confident that this partnership will drive our lottery forward.”
The announcement comes as Brazil prepares to regulate sports betting. Draft rules for the market were published last month.