SBTech wins latest state lottery deal in Azerbaijan

SBTech has struck a deal with eTopaz, the exclusive sportsbook of the monopoly state lottery of Azerbaijan.

Under the agreement, SBTech will provide its established platform for use in the country, with players able to access sports-betting features such as partial cash out and ‘bank my stake’ options.

With support from the Chameleon360 online gaming platform, eTopaz, owned and operated by Azerinteltek, will also be able to take advantage of a full suite of player management services, such as configurable bonuses, payment processing and internal marketing operations.

SBTech was awarded the contract via a competitive tender.

“In order to build on our position as the sole online sports betting operator in Azerbaijan, we have taken the decision to partner with SBTech, on account of the strength of its award-winning sportsbook,” eTopaz chief executive Altay Aliyev said.

“The Chameleon360 platform’s wide range of revenue-generating features and the company’s demonstrable commitment to innovation and proven versatility were pivotal in our choice, and we anticipate substantial growth as a result of the new products we shall be offering to our customers.”

Richard Carter, chief executive of SBTech, added: “This agreement further advances our strategy of becoming the foremost provider of sports betting solutions to state lotteries, as well the leading supplier of platform products and services in regulated markets.”

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