Sporting Solutions links up with Svenska Spel
Sporting Solutions has agreed a deal to provide its outsourced pricing services to Swedish lottery Svenska Spel.
The agreement comes into effect this month and will run for an initial year, with Svenska Spel holding an option for a further year.
Sporting Solutions will supply pre-match and in-play pricing across a number of key sports, including tennis, soccer, American football and ice hockey.
In addition, Svenska Spel will have access to the Sporting Solutions ‘self-trade’ technology offering.
“We committed to a competitive procurement process in 2017 to attract a sportsbook supplier able to provide us with expansive content, accurate pricing and strong heritage in the industry, and we’re confident Sporting Solutions can deliver on all three,” Svenska Spel’s vice-president products and services, Fredrik Wastenson, said.
“Having seen their trading solutions first hand, it’s clear they’re built on decades of experience delivering profitable models across numerous sports.”
Simon Trim, chief executive of Sporting Group, the parent company of Sporting Solutions, added: “Svenska Spel are one of the most established names in lottery sports betting with a very strong customer base, and we are very proud to announce them as our latest lottery partner.
“With the help of our pricing and trading services they will be better able to compete with private operators in their liberalising domestic market.”
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