10Bet scores new deal with VfL Wolfsburg

Online sports betting company 10Bet has entered into a new partnership with German Bundesliga top-tier football club VfL Wolfsburg.

10Bet will now serve as the exclusive betting partner of the team in a deal that runs through to the end of the current 2017-18 season.

The firm will benefit from branding placement on pitch-side advertising boards, LED screens and interview boards during all Wolfsburg league and cup matches at the team’s Volkswagen Arena home stadium.

In addition, the deal includes exposure through the club’s various print media channels and its official website.

10Bet said that the agreement represents the latest phase of its expansion drive ahead of next year’s Fifa World Cup national team tournament in Russia, and it is in talks over other deals elsewhere.

The company revealed it has opened preliminary talks regarding a potential shirt sponsorship with a team in England’s Premier League top flight.

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