188BET has agreed a partnership with Durham County Cricket Club in England.
Terms of the deal were not disclosed, but it was confirmed that the agreement will cover at least the 2017 season.
188BET will serve as Durham’s official betting partner throughout the campaign.
“We’re delighted to welcome 188BET into the club and looking forward to working with one of the most user-friendly names in the betting market,” Durham’s sales director Tom Seymour said.
“I am sure that Durham and cricket fans in general, will be able to benefit from the new partnership.”
Nigel Singer, managing director of 188BET, added: “188BET is committed to working with Durham to make this partnership a success for both brands. The new partnership will allow 188BET to reach a growing cricket fan base and we sincerely wish Durham the very best for the rest of this season.”
Related article: EveryMatrix rolls out content with 188Bet