19.com nets new partnership with Leicester City

Asia-facing online gaming operator 19.com has entered into a partnership with English Premier League football club Leicester City.

Under the multi-season deal, the length of which was not disclosed, 19.com will serve as the team’s official betting partner.

19.com branding will appear on LED advertising boards inside the club’s King Power Stadium home ground, as well as on interview backdrops.

“As one of the leading online gaming brands in Asia, 19.com is proud to announce our partnership with the Foxes and bring our brand to the UK market,” 19.com spokesperson Jamie Dillon said.

“We see this partnership with the former Premier League champions as the perfect platform to provide the 19.com brand with important and valuable exposure.”

Harj Hir, head of partnerships at Leicester City, added: “We are continuing to build our international profile and this partnership is an exciting one for the football club.

“It will help to strengthen our global reputation, particularly in Asia where we have a strong presence and significant status in the region.”

Leicester City had previously been working with online gaming brand W88.

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