21Bet receives stand naming rights at Gloucester Rugby stadium

English Premiership rugby union club Gloucester Rugby has announced it will rename one of its stands after new partner, 21Bet.

Under the agreement, 21Bet will become the club’s official betting partner for the season. In addition, the West Stand will be renamed the 21Bet Terrace.

The deal will see Gloucester fans benefit from special betting offers, with an incentive bonus for supporters to sign up with the bookmakers. The company has announced there will be a bonus price of 7-1 for Gloucester to finish in the top six of the Aviva Premiership.

Richard Hogg, 21Bet chief executive, said: “We are very selective in the clubs that we associate ourselves with and we are absolutely delighted to be partnered with such a renowned and well-run club like Gloucester Rugby.

“Our whole ethos is based around being passionate about sports and no club exhibits that in rugby quite like the Cherry and Whites.

“It's great to be partnered with a team who share our ambition as well as our appetite and drive for growth and success. We look forward to a long and successful collaboration.”

Mike Turner, Gloucester Rugby's commercial director, said: “We've spoken to a number of potential Betting Partners, and are pleased to announce the new relationship with 21Bet.

“We believe 21Bet offer a great solution for supporters who like to bet online and are looking forward to working with them.”

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