32Red packs a punch as Frampton takes ambassador role

Kindred Group-owned 32Red has signed up Northern Irish boxer Carl Frampton as an ambassador.

As part of a multi-fight agreement, Frampton will provide regular content for the 32Red blog and social channels.

The deal covers Frampton’s fights under his new promotional agreement with Frank Warren and began at the weekend with the ‘Frampton Reborn’ card at the SSE Arena in Belfast, Northern Ireland.

Frampton’s bout with Mexican Horacio Garcia was the top fight on the card.

32Red already has a relationship with Frank Warren, serving as a sponsor of the promoter’s events.

“We have a successful existing partnership with Carl’s new promoter Frank Warren and when the opportunity presented itself to take that to the next level by adding him as an ambassador, it was something we jumped at,” 32Red’s director of brand and acquisition Gerry Murray said.

Frampton added: “I’m excited to be sharing the next stage of my career with 32Red, a brand who have a long history of supporting top quality sport and boxing in particular.”

Related article: 32Red renews sponsorship deal with Rangers