Surpassing all expectations: How to make waves in the affiliate space with SlotJava & NuoviCasino

You have an exciting 2025 coming up – both of your affiliate sites SlotJava and NuoviCasino are celebrating their 5-year anniversaries this year. In such a saturated market, you must be incredibly happy with this achievement. What does this milestone mean to you?

“Celebrating our 5-year anniversary makes me very proud of what we have achieved during these years with these two fantastic sites, and it is a great satisfaction to see people returning to these sites and getting entertainment and value from them.”

5 years of success in an ever-evolving industry is no mean feat. What key learnings have you taken over the past 5 years that are going to help you see another 5 years of success?

“The key learnings have been understanding what the visitors are looking for and how to present this in the best way possible. It has also been incredibly important to build a strong brand in this competitive environment, so people remember you and connect to the sites in a different way.”

Igaming is an ever-changing industry with constantly evolving player demands and regulations to keep on top of. How have these two sites continuously evolved since going live to stay up to date with these challenges in particular?

“SlotJava has its focus in free to play slot machines and obviously the amount of slot machine providers and slots produced has increased significantly during the last 5 years. Visitors also expect the latest slot machines available within a very short time of their release date and this is something that has been very important for us to fulfil and a big part of the site’s success.

“That is the demand aspect for the visitors. The compliance requirements have increased steadily over these 5 years, and it has been a constant balance game in relation to always ensuring compliance with the regulator but also not to interfere too much with the user experience. I really think we have succeeded in that regard.”

With competition fiercer than ever, what makes SlotJava and NuoviCasino stand out from other affiliate sites? How do you continuously measure them against the competition?

“That is a good and very important question. Firstly, I would say that I’m very proud of the loading times on our sites especially SlotJava that has a more demanding base with free to play slot machines. I’m also very proud of our team that work hard to review and release the latest slot machines and casinos. Another very important aspect is the brands we operate.

“We put a rigorous amount of work into researching and creating our brands. I don’t think the competition has put the same amount of time into creating something that feels genuine. A lot of our competitors have just found something related to the industry and created something fast around it which I feel can fall a bit flat and seem cheap.”

What strategies have you implemented over the past 5 years to ensure their continued growth? Can you tell us those that have been successful and not so successful?

“One of my personal favourites was that we shared close contact with the people responsible and working at the online casinos we review. We reached out to these people, asked them to go through all the content we had written about their casino in detail. Then sign off on the content and put their name next to the content as a “stamp of trust”.

“Showing to visitors that this content has been verified by the casino and showing to Google that we had made a lot of effort to ensure that everything here is correct. We also released the SlotJava awards which awarded slot machines and slot machine providers based on the actual popularity they had on SlotJava.it over a yearly period. We then presented all the data in a very user-friendly way. This one was very well liked by both visitors and slot machine providers. 

“I don’t think there has been any major projects that have been a big failure. Overall, I think it is important to try out new things with A/B testing to reach what the visitors truly like from a statistical standpoint. I think the biggest mistake we did a few years ago, which we quickly corrected was a comment section without moderation.”

What would you say has been your biggest challenge in keeping these sites popular over the past 5 years?

“Staying on top of competition in a very competitive landscape over such a long period has been very hard. I think the main reason for our success is that our team has a passion and genuine interest in the product we deliver to our visitors. It is very easy to lose the edge and stop challenging yourself and get too comfortable when you have performed very good over a couple of years.”

Looking ahead to the future of these sites and what we can expect to see, how will you keep them relevant for their 10-year anniversary?

“I think now with artificial intelligence (AI) in relation to product development, the sites will manage to stay on top in terms of cutting-edge technology and our team think it is interesting to enter a new era of products and possibilities. We have a full roadmap of things we want to release and which we deem to bring great usage to our visitors so we very much look forward to seeing where the sites will be at when the 10-year anniversary arrives.”

We see a vast amount of short-term and long-term trends that come and go in the igaming industry and not all of them are big revenue-drivers for suppliers and operators. Can you tell us what key trends you believe we will see in gambling and affiliate marketing that could shape the evolution of these sites?

“The AI revolution that has been going on the past year has the possibility to create huge benefits for affiliates as you can create solutions that potentially can make your sites more unique and visitors to engage even further. You can create tools which recommends a slot machine, or a casino based on previous choices and preferences.

“This is just one example, but as fast as AI development is going currently, I expect this will be what creates the next level of affiliate marketing and the next generation online casinos.”