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AFL’s Swans recommit to betting sponsorship opt-out scheme

| By Robert Fletcher
Australian Football League (AFL) club the Sydney Swans has extended its partnership with the New South Wales government’s Reclaim the Game initiative, through which it opts out of gambling-related sponsorship.

A supporter of the scheme for two years, the team has committed to eliminating sports betting advertising within its Sydney Cricket Ground home stadium at both men’s and women’s home matches.

The club will also continue to educate fans, players and staff about the risks associated with gambling.

The Swans’ backing of the initiative has been largely supported by Swans fans, with seven out of 10 fans believing gambling should not be a part of experiencing sport, and nine out of 10 supporters agreeing that there is too much gambling advertising.

“The Swans have already partnered with us for two seasons, and we are excited to extend the partnership for two more years,” NSW minister for Hospitality and Racing, Kevin Anderson, said. “Excitingly the partnership will also cover the Swan’s AFLW team bringing the programme to a new audience and even more fans.”

In addition to recommitting to the initiative, the Swans women’s team extended its partnership with GambleAware.

“As a football club we believe it is extremely important to provide education to staff, players and fans about the risks associated with gambling,” Swans chief executive Tom Harley said.

“We’re thrilled to be extending our partnership with GambleAware to continue our important work in this area. This partnership supports our ambition to provide a more family-friendly sporting experience at our home matches for both our men’s and women’s teams.”

Reclaim the Game also has partnerships across Australia’s A-League, National Basketball League, National Rugby League and cricket competitions. 

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