Arsenal renews with Betfair

Betfair has extended and expanded its partnership with English Premier League football club Arsenal.

Although terms of the deal were not fully disclosed, it was confirmed that the new agreement will run until 2019.

Betfair will serve as the club’s official betting partner in the UK, Europe, South and Central America.

The firm will also benefit from increased branding at all Arsenal home matches at the club’s Emirates Stadium, as well as additional hospitality on a matchday for clients and customers.

In addition, Betfair will have access to first team players for promotional and marketing activities, and can engage with fans through the club’s official online and social media channels.

Paul Gambrill, marketing and brand director at Betfair, said: “We’re thrilled to be extending our contract with Arsenal, after a hugely successful first season with the club.

“Arsenal are a fantastic club and we look forward to engaging with their incredible fan base again next season and beyond.”

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