Arsenal sets world-first with CashBet partnership

CashBet has agreed a first-of-its-kind deal with English Premier League football club Arsenal.

Under the agreement, CashBet Coin will serve as the club’s exclusive and official blockchain partner, establishing Arsenal as the first major team in world football to officially partner with a cryptocurrency.

This week, CashBet announced an Initial Coin Offering (ICO) of its new CashBet Coin cryptocurrency to develop a new crypto-ready mobile gaming platform.

CashBet Coin will benefit from placement via in-stadium advertising channels for Arsenal home Premier League games at its Emirates Stadium.

Mike Reaves, chief executive and founder of CashBet, said: “With our ICO for CashBet Coin, we are actively targeting a global, multi-billion dollar marketplace of iGaming content providers, operators and players.

“We are delighted to do so in partnership with one of world football’s true giants in Arsenal, enabling us to build our brand and engage this audience in a meaningful way.”

Related article: CashBet seeks $40m to fund crypto-ready mobile platform