Under the deal, McGregor will represent the operator as an official brand ambassador in Southeast Asia.
McGregor will collaborate with me88 to promote the brand across the region and also engage in digital marketing activities to increase brand awareness throughout the region.
One of the most decorated fighters in UFC history, McGregor has headlined five of the top six highest-selling UFC pay-per-view events. He also faced off against professional boxer Floyd Mayweather Jr in a special high-profile boxing match in 2017, while away from fighting, he co-founded Irish whiskey distiller Proper No.12 in 2018.
“It is an honour to join fists with me88 to help them expand their brand in Southeast Asia,” McGregor said. “I am very excited to be a part of more of their marketing initiatives as a brand ambassador, as well as to interact with more sports fans in the region and share my experience and knowledge in the field.”
me88 spokesperson James Snider added: “me88 is dedicated to being a reliable destination platform that serves the best variety of options for our members. Our tagline “play safe play me” exists for this very reason.
“We are excited to work closely with Conor McGregor, with his dynamic presence as a fighter and personality and are looking forward to collaborating with him to engage more fight enthusiasts in the region on our platform.”