AXL Affiliates acquires Astute Media for £22m

Independent igaming company AXL Affiliates has acquired global advertising platform Astute Media for approximately £22m (€24.8m/$29.2m).

AXL said that the deal, which also includes all 12 subsidiary companies of Astute Media, will help the company to reach new markets and territories and enhance its presence the sports betting affiliate sector.

Astute Media delivers more than 900 million ad impressions daily through its 12 subsidiaries, while AXL currently provides over 6,000 NDCs monthly from its network of over 2,000 gaming and sports-related websites.

Earlier this year, AXL also acquired UK-based TipsBetting Media for £260,000, as well as sports affiliate website Oddstake.com for €1.15m.

Alex Munteanu, founder and president of AXL, said: ““With this amazing acquisition, by far our biggest one so far, we are reaching new heights in our quest for becoming the leading igaming affiliate company in the world.

“As a result of this acquisition, in the coming weeks, AXL Affiliates will send 10 times more traffic to its partners.

“Our expectations are that by mid-2018 the AXL group will be able to organically send more than 25,000 leads per month.”