Betfred extends partnership with OtherLevels

Betfred has opted to enhance its partnership with OtherLevels in order to take on the digital marketing platform provider’s portfolio of player engagement messaging services.

The bookmaker has integrated Otherlevels’ application and web push, as well as interstitials and rich inbox communication techniques.

OtherLevels will utilise web push to create a target cohort consisting of mainly anonymous users, which will allow Betfred to identify, engage and convert the players without the need for media re-targeting.

Betfred can implement the OtherLevels action engine function to push real-time odds to users, create a personalised messaging service and boost retention rates.

In addition, OtherLevels digital marketing strategists will provide support and training to the Betfred team.

“Since working with OtherLevels, we’ve seen our marketing attributed revenue grow,” Betfred.com commercial director Russell Young said.

“We’re delighted with the early success these sophisticated messaging techniques have provided us, and we look forward to generating further growth in the months ahead.

“None of this would have been achievable without the help of the marketing experts at Betfred and OtherLevels, who have delivered effective marketing campaigns.”

Brendan O’Kane, chief executive of OtherLevels, added: “Partnering with one of the UK’s most recognised betting operator is a major coup for OtherLevels.

“Our expertise and knowledgeable team have already proven to be very beneficial to Betfred.com, and we’re more than confident our communication tools will become a key part of its marketing strategy.”

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