Betfred scores Scottish League Cup deal
Betfred has agreed a deal to become the new title sponsor of the Scottish League Cup domestic club football competition.
The partnership will run for three seasons, from 2016-17 to 2018-19.
Under the agreement, the competition, run by the Scottish Professional Football League (SPFL), will now be known as the Betfred Cup.
The deal comes after the bookmaker last week also renewed its title sponsorship of the World Snooker Championship.
“The exciting new format for next season’s Betfred Cup has truly captured the imagination of supporters, clubs and media, as well as our broadcast partner [UK pay-television broadcaster] BT Sport and now Betfred,” SPFL chief executive Neil Doncaster said.
“By building on our strong points and proud heritage as well as daring to be a little bit different, we have shown Scottish football’s enduring popularity and growing reputation for innovation.
“We know Betfred share in our ambitious vision and we are really looking forward to working with them to bring this proud and popular competition to life for the benefit of Scottish football supporters across the country.”
John Haddock, chief executive of Betfred, added: “We are very pleased to become sponsors of the Scottish League Cup at the inception of its new and exciting format.
“The SPFL have shown us great enthusiasm and we look forward to a continued and successful relationship.”
Related article: Betfred extends sponsorship of World Snooker Championship