Under the deal, which marks BetMGM’s first such agreement in Texas, the operator will serve as the exclusive sports betting partner of the team.
BetMGM signage will be prominently featured on various surfaces across the team’s Minute Maid Park, including a permanent outfield wall sign and rotational promotional messaging behind home plate.
Fans will have the opportunity to take part in a range of VIP experiences exclusive to BetMGM customers including throwing out the first pitch, on-field access to batting practice and VIP getaways for away games, among others.
In addition, BetMGM and the Astros will collaborate to offer special betting promotions for BetMGM customers in Louisiana.
“The Houston Astros are a monumental addition to our portfolio of strategic partnerships with professional sports teams across the US,” BetMGM chief executive Adam Greenblatt said.
“The organisation’s passionate fan base will be key to the growth of BetMGM throughout the south as we look for new ways to engage fans with unique experiences that go beyond the game.”
Astros’ senior vice president and general counsel, Giles Kibbe, added: “We are looking forward to our partnership with BetMGM. As we continue to strive for new ways to add to the fan experience, this partnership will provide another way for the Astros to engage with our fans.”
Sports betting is not yet legal in Texas but a number of operators have signed agreements with sports teams in the state. Last year, Pointsbet became a founding partner of new Major League Soccer (MLS) team Austin FC, while Betway entered a multi-year partnership with National Basketball Association team the Dallas Mavericks.