Betsson partners with Alfa Romeo Racing team

Swedish operator Betsson has become the exclusive European betting partner for Alfa Romeo Racing Formula 1 team.

The multi-brand deal, which began with the Spanish Grand Prix yesterday, will cover a number of Betsson brands, with Betsafe the first to appear on the car at the Barcelona event.

Other brands covered by the deal include Betsson and StarCasinò.

Frédéric Vasseur, team principal at Alfa Romeo Racing and CEO at Sauber Motorsport AG said: “Betsson compete in a playing field where you are constantly challenged, where the competition tries as hard as you do to win and to be the best in the world. That is very similar to what we’re trying to achieve at Alfa Romeo Racing. We are confident that we will have a successful collaboration which will support us in our mission of fighting for ambitious results in 2019.”

Under the terms of the deal the betting brands will also be able to use the sponsorship to create exclusive content and offer fans bespoke betting offers and racing experiences.

Jesper Svensson, CEO Betsson Group, said the group had a long history in racing, which was one of the reasons it entered into the deal. “We are hugely impressed with the team and can’t wait to be working with them. We wish Kimi, Antonio and the entire team all the very best for a successful 2019 and are looking forward to being involved in supporting the team to achieve huge success.”

Image: Artes Max