Home > Marketing & affiliates > Better Collective to host first Bookmakers Awards at iGB Live!

Better Collective to host first Bookmakers Awards at iGB Live!

| By Elena Carruthers
Better Collective, the leading sports betting media group, will host its first Bookmakers Awards at the upcoming iGB Live! in September.

In the wake of the Dutch government giving live events the go-ahead, the super-affiliate will hold the ceremony at the show in September.

Naomi Barton, portfolio director responsible for iGB Live! and iGB Affiliate Amsterdam, said the relaxation in regulations is being welcomed by all sections of the industry.

“Better Collective is just one of the brands aiming to make a big impression at iGB Live!/iGB Affiliate Amsterdam and using the platform both events provide to reconnect with the igaming industry after such a long time.”

Over the past few months, the Netherlands has seen a reduction in Covid cases allowing regulations to finally ease, a welcome surprise to the igaming and affiliate communities after last year’s iGBLive! was postponed.

The news comes as the Dutch government confirmed new regulations sanctioning the use of an entry pass which uses the CoronaCheck app to confirm whether a visitor has either tested negative for, been fully vaccinated against, or has recovered from Covid-19.

Implementing the pass enables live events to take place without social distancing or the mandatory use of face coverings and also means that pre-Covid capacity levels will apply.

She added: “The entire industry will be focused on Amsterdam, including businesses from the land-based sector wanting to meet with the main igaming players in order to explore diversification strategies and opportunities to deploy their brands online.

“There’s huge pent-up demand in the industry and the latest developments to come out of the Netherlands are helping to build a real sense of momentum.”

Shona O’Donnell, head of strategic events at Better Collective, added: “We are delighted to receive confirmation that iGB Live! will take place as scheduled in Amsterdam. As the first whole-industry in-person event it will be an important milestone for the igaming community.

“Because of the significance of this event we are also delighted to confirm that we will be hosting the first multimarket Better Collective Bookmakers Awards 2021 on 28 September in connection with iGB Live.”

To register for iGB Live! and iGB Affiliate Amsterdam visit: www.igblive.com

Subscribe to the iGaming newsletter