BetVictor bolsters marketing operations with senior hires

BetVictor has strengthened its marketing operations with the appointment of two senior members of staff.

Lars Fulle joins the company as head of marketing, having most recently served as vice-president of online marketing at internet lottery brand Lottoland.

BetVictor has also appointed Marla Wisniewska as digital marketing manager.

Wisniewska joins the firm after a spell as digital acquisition manager at online dating firm eHarmony.

Andreas Meinrad, chief executive of BetVictor, said: “We are delighted with our new hires and the restructuring within the team.

“The aim was always to have the team in place in order to maximise our key projects this summer, especially ‘The Million Pound Goal’.

“Lars and Marla have the necessary skills and experience needed to complement our existing marketing team and they have already made their presence felt.”

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