BetVictor extends title sponsorship of PDC World Matchplay

BetVictor has agreed a deal to extend its title sponsorship of the Professional Darts Association’s (PDC) World Matchplay event.

The deal will run for three years, from 2016 to 2018.

Under the agreement, the tournament will continue to be known as the BetVictor World Matchplay, with this year’s edition to take place from July 16-24 at the Winter Gardens in Blackpool, UK.

BetVictor began its title sponsorship of the event in 2013.

“The BetVictor World Matchplay is a prestigious championship at a world-famous venue, and always provides a thrilling nine days for fans watching live at the Winter Gardens, live on Sky Sports or worldwide,” PDC chairman Barry Hearn said.

Matt Scarrott, director of sportsbook at BetVictor, added: “The week is not only one of the most eagerly-awaited events on the darts calendar, but is now an integral part of the summer of sport and a wonderful vehicle to showcase our brand to a global audience.”

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