BetVictor has entered into a partnership with English Premier League top-tier football club Liverpool.
The deal will run for three years, from the 2016-17 season through to 2018-19.
BetVictor will serve as one of the club’s premium partners, as well as its official training kit partner and global online betting partner.
Company branding will appear on the team’s training kit as well as on various surfaces inside the team’s Anfield home stadium.
“We're excited to begin working with such a great club and engage with their incredible fanbase; we see them as an ideal fit to help with our ambitious growth plans,” BetVictor chief executive Andreas Meinrad said.
Billy Hogan, chief commercial officer at Liverpool, added: “We can't wait to work with such an ambitious brand with a great bookmaking heritage, for the next three seasons, bringing unique offers and content to our fans around the world.”
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