Betway scores new partnership with Cricket South Africa
Online gambling operator Betway has entered into a partnership with Cricket South Africa (CSA), the sport’s governing body in the country.
The three-year agreement will see Betway become an official partner of CSA, with the operator to serve as the headline even partner of the men’s national team One Day International and Test matches.
Betway will also be classed as an official sponsor of the men’s Twenty20 team and the South African women’s national team.
“This partnership will enable us to connect with our fans on a broader scale, and signing on this global giant is the equivalent of hitting a six to win the match,” CSA chief commercial office Kugandrie Govender said.
“It is pleasing to have a mutually beneficial relationship with an organisation of integrity that will contribute towards the game of cricket in this country while we deliver on their objectives.”
Betway chief executive Anthony Werkman added: “We already have a wide-ranging sporting portfolio and this showcases our commitment to cricket. The South African team are due back in action at the end of the year and we’re excited to see how the team perform across all codes of the game.”