Bournemouth extends with Mansion and M88

English Premier League football club AFC Bournemouth has extended shirt sponsorship deals with online gambling operator Mansion Group and its M88 Asia-facing subsidiary.

M88 branding will continue to appear on the front of players’ shirts, replica adult jerseys and adult training wear until at least the end of the 2019-20 season. The extension represents a record deal for the club.

The Mansion logo will also feature on the left sleeve of players’ shirts throughout the 2019-20 campaign.

Neither deal includes the placement of the M88 or Mansion logo on youth kits.

The M88 deal does include a commitment from the operator to create exclusive content and run a series of fan promotions to bring Asian customers closer to the club.

“M88 is an ambitious company with a significant customer base in Asia, so this partnership will continue to help raise AFC Bournemouth’s global profile,” AFC Bournemouth commercial director, Rob Mitchell, said.

“Also, as we enter our fifth season of working together with Mansion, we look forward to delivering more match and club experiences for our supporters.”

The football club has been working with both M88 and Mansion since the start of the 2017-18 season.