Brazilian online betting operator Bumbet has become a premium sponsor of the South American Football Confederation (Conmebol)’s Sudamericana Cup for the next two years.
On the back of the deal Bumbet will see pan-regional visibility at venues, on TV, via press coverage and through social media.
Marcos Senna, Conmebol’s commercial director, said: “We are thrilled to announce Bumbet as a premium sponsor of the Conmebol Sudamericana. With this significant alliance, we enter the world of digital entertainment introducing football fans and lovers on new ways to stay connected and interact with our Cup.”
The South American Cup has introduced some changes for 2017, including the addition of more teams and a new annual calendar.
South American football deals have been popular in the last year with Sportradar entering into a new partnership with Federação Paulista de Futebol (FPF) in 2016.
Subscribers to the iGaming Business Intelligence Centre can read the latest igaming traffic analysis of the Brazil and Colombia markets here (paywall).
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