Bwin reveals quartet of LaLiga deals

GVC-owned Bwin has agreed betting partnerships with Spanish LaLiga football clubs Atletico Madrid, Sevilla, Valencia and Villarreal.

Each of the agreements will run for the remainder of the 2016-17 season, through to the end of the 2017-18 campaign.

Bwin becomes the official betting partner of both Atletico and Sevilla, and will benefit from exposure during home matches and through the clubs’ various digital and social media channels.

In addition, Bwin will serve as a premier partner of Valencia and gain pitch-side promotion on digital advertising boards during home matches, while the operator will become an official sponsor of Villarreal

All four clubs compete in the Spanish top tier.

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