Home > Marketing & affiliates > Bwin scores extensions with German Bundesliga clubs

Bwin scores extensions with German Bundesliga clubs

| By Robert Fletcher
Online gambling operator Bwin has signed extended deals with German Bundesliga football clubs Borussia Dortmund, Union Berlin and FC Cologne, as well as 2. Bundesliga teams FC St. Pauli and Dynamo Dresden.

Each of the agreements will run for three seasons, from the 2021-22 season until the end of the 2023-24 campaign. 

bwin will continue to serve as the exclusive sports betting provider for each of the teams.

The Sportfive agency brokered the deals with the three top-tier Bundesliga clubs on behalf of Bwin.

“It is a great honour for us to be able to continue to be a long-term partner of these five clubs; with our sponsorships, we underline the importance of fans and the passion for football,” Bwin’s managing director for digital in Europe, Stephan Heilmann, said.

Borussia Dortmund managing director Carsten Cramer added: “We would like to thank Bwin for the trust placed in us. We still believe that the two brands are an excellent match.”

The 2021-22 Bundesliga season kicks off on 13 August, while the second-tier 2. Bundesliga began on 23 July. 

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