Under the deal, RushBet will serve as the league’s exclusive wagering partner in Colombia.
RushBet will have access to all LaLiga intellectual property such as team logos and jerseys. It will also have LaLiga players, including Colombian legend Radamel Falcao, feature in promotions and advertisements for the brand.
RushBet will also be able to offer its customers in Colombia exclusive hospitality packages, while the operator will launch new, LaLiga-related content across TV and digital channels.
“We are committed to providing our players with the best content and high-quality entertainment, and this partnership is aligned with those objectives,” RSI Colombia general manager Omar Calvo said.
“LaLiga is one of the most viewed leagues in Colombia and across the globe, and we want to bring Colombians even closer to this important league,” Calvo added. “Integrating LaLiga media properties with Rushbet marks an exciting time for our company here in Latin America.”
LaLiga’s delegate in Colombia Julián Gómez added: “This agreement will allow LaLiga to be even closer to our fans in Colombia, sharing all the passion and adrenaline that LaLiga has to offer.
“For many years we have played with passion, and we have shared it with our fans in Colombia, now, we are also really excited to also share all the emotion of LaLiga with RushBet’s consumers in Colombia.”