Coral to sponsor World Snooker’s ‘Shoot-Out’

Coral has agreed to become the title sponsor of this year’s ‘Shoot-Out’ snooker tournament.

Under the agreement, the 2016 edition of the three-day competition will now be known as the Coral Shoot-Out.

Organised by the World Snooker global governing body, the 64-man knockout tournament will take place at The Hexagon in Reading, England, from February 12-14.

“Snooker has evolved and modernised over the last few years and the Shoot-Out has become one of the most exciting events on the calendar since it started in 2011,” Coral’s PR manager Nicola McGeady said.

“Together, the Shoot-Out and Coral make a very good fit indeed.”

Miles Pearce, commercial director for World Snooker, added: “We are thrilled to welcome Coral as title sponsor of the Shoot-Out for the first time.

“They have previously sponsored the UK Championship so they are aware of the tremendous exposure our sport can achieve for their brand.”

Related article: Coral becomes UK Championship sponsor