Crystal Content brokers social media deal with GoWin Casino

Marketing agency Crystal Content has agreed to support GoWin Casino with its social media strategy.

Under the deal, Crystal Content will consult on acquisition and retention offers featured on social media, with a certain level of integration of this through on-site promotions.

The partnership will cover the re-design of existing channels to help boost player click through rate, as well as the implementation of content to expand the player life cycle.

Sharon McFarlane, managing director at Crystal Content, said: “It’s great to team up with GoWin Casino – we have been working with the guys behind this for around a year on other projects, and are looking forward to growing the relationship further with design and social media requirements.”

Related article: Gaming Realms signs with Crystal Content for social strategy