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Danske Spil signs up with Danish FA

| By iGB Editorial Team
Danske Spil has entered into a partnership with the Danish Football Association (DBU).

Danske Spil has entered into a partnership with the Danish Football Association (DBU).

The deal will run from January 2017 up to and including the 2020 Uefa European Championships national team tournament.

Danske Spil will now become an official partner of the national governing body, alongside the likes of beer brand Carlsberg and sportswear company Hummel.

The gaming company will work with the DBU on a range of initiatives, including creating content for fans and customers.

Niels Erik Folmann, director of Danske Spil, said: “Our mission is to be the favourite Danish gaming company, and this mission fits perfectly with a partnership with DBU.”

Related article: Danske Spil names Mørch Koch as new chief executive

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