Dream11 to partner cricket’s Indian Premier League
India-based fantasy sports platform Dream11 has entered into a partnership with the Indian Premier League (IPL) Twenty20 club cricket competition.
The four-year exclusive deal designates Dream11 as an official partner of the IPL from the upcoming 2019 season, which begins tomorrow (March 23).
Dream11 will power the official fantasy game of the IPL, providing a platform for fans to create a fantasy cricket team made up of players from IPL franchises. In addition, Dream11 will benefit from its branding appearing in teams' grounds during IPL matches.
“Dream11 is deeply integrating with the IPL, which is set to grow from its 1.4bn TV impressions and 200m online viewers in 2018, to achieve our goal of growing from 51m users to 100m users in 2019,” Dream11 co-founder and CEO, Harsh Jain, said.
The Committee of Administrators for the Board of Control for Cricket in India, which owns and operates the IPL, added: “The online viewership of IPL is growing each year and it’s essential for us to engage with the fans on digital platforms as well.
“Partnering with the biggest fantasy sports platform in India, Dream11 will help us in further increasing the popularity of the IPL amongst cricket fans.”
The 2019 IPL will see reigning champions the Chennai Super Kings look to defend their title, having seen off Sunrisers Hyderabad in the 2018 final.