English County Championship cricket club Durham has agreed a partnership with Winner Sports.
Although the terms of the deal were not disclosed, it was confirmed that Winner Sports will serve as the team’s official betting partner.
Winner Sports will also work with the club on a range of social media and digital marketing campaigns throughout the 2016 season.
“We’re delighted to be the official betting partner of such a deservedly successful club and will look to elevate the profile of both brands over this and future seasons,” Winner Sports’ head of sports Joe Newman said.
Tom Seymour, sales director at Durham, added: “We're delighted to welcome Winner Sports into the club and look forward to working with one of the most user friendly names in the betting market.”
Related article: Winner Sports drives TV ad campaign