F66.com signs regional partnership with Juventus

Asia-facing online gaming operator F66.com has entered into a partnership with Italian Serie A football club Juventus.

The regional deal will run to 2020 and grant F66.com permission to use the club’s brand and images to promote its service in Asia, with the exception of China, Thailand and Vietnam.

In addition, F66.com will work with Juventus on various fan-focused initiatives, including the chance to travel with the team for a European match.

“Serie A is well-followed in Asia and through this partnership, we are confident that we can reach new heights this season,” F66 representative Simon David said.

Giorgio Ricci, co-chief revenue officer at Juventus, added: “This is a new and important regional sponsorship in the areas where we are experiencing the most significant growth for our club.

“F66 will be a benchmark partner to develop activities for our Asian fans.”

In July, Juventus also agreed a deal for Betfair to serve as its official gaming and betting partner for at least the 2017-18 season.

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