Juventus signs betting partnership with Sisal Matchpoint

Italian Serie A football club Juventus has entered into a partnership with betting and gaming company Sisal Matchpoint.

The one-year deal will run for the duration of the 2016-17 season.

Under the agreement, Sisal Matchpoint will serve as the team’s official betting partner and benefit from branding placement inside the Juventus Stadium and the club’s training ground.

Sisal Matchpoint will also gain access to players for use in marketing campaigns.

In addition, the company will work with the club on a range of both online and offline fan-focused initiatives.

The agreement comes after Juventus in June also brokered a deal with binary options broker 24option.

Related article: 24option extends partnership with Juventus