KB88.com scores regional goal with AS Roma deal

Online betting company KB88.com has expanded its commercial sports portfolio by entering into a partnership with Italian Serie A football club AS Roma.

Terms of the deal were not disclosed, but it was confirmed that KB88.com will now serve as the team’s official regional betting partner in Asia.

KB88.com will be able to use the club’s official image and identity as part of its promotions and services in Asia, as well as work with the club on a range of other activities in the region.

“This is a new and important partnership in a fast-growing market like Asia, where we are expecting to see a lot of new opportunities in the coming years,” AS Roma’s chief marketing officer Luca Danovaro said.

“KB88.com will be an ideal partner, one that has both popularity and experience in providing activities for the Asian public.”

The deal comes after KB88.com in June entered into a similar partnership with Dutch Eredivisie club Ajax.

KB88.com representative Ben Davies added: “Serie A is well-followed in Asia and AS Roma is an outstanding team; through this partnership we are confident that our brand can reach new heights.

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