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Kindred maps out responsible gambling effort in Nordics

| By iGB Editorial Team
Online gambling company sponsoring the free ‘Gambling Therapy’ app

Kindred Group has reiterated its commitment to responsible gambling in the Nordics region, citing the success of its backing for a dedicated mobile app.

The owner of Unibet and 32Red has been sponsoring the ‘Gambling Therapy’ app for a number of months as part of an effort to provide customers with a safe and secure gambling environment.

The free-to-download app allows users to access information and tools designed to help gamblers remain in control of their gambling.

Kindred’s support of the initiative means that the Gambling Therapy app is now available in local languages across Denmark, Sweden, Norway and Finland.

Maris Bonello, head of integrity and player sustainability research at Kindred, said: “It is at the heart of Kindred to provide a safe and secure environment for our customers, and we will continue to support projects that minimise the harm caused by gambling.”

Adele Duncan, chief executive for Gambling Therapy, praised Kindred’s ongoing support: “Providing this much needed advice and support, now in an additional 10 languages, means that we can reach more people who may be affected by their gambling.

“Our GT service is funded by the gambling industry outside of GB and without their support we would not be able to expand the app usage.”

Kindred did not immediately respond to a request from iGamingBusiness.com to elaborate on its responsible gambling activities in the Nordics.

The company did however recently reveal that it had submitted an application for a new licence in Sweden as part of the re-regulation process in the country.

Kindred joined the likes of LeoVegas, Betsson, Svenska Spel and Cherry that have so far lodged formal applications. The new laws are due to come into effect from January 1, 2019.

Confirmation of the application came after Kindred last month announced that it experienced a record number of active customers across its platforms during the second quarter, due to increased activity around the football World Cup.

Kindred is seeking to build on this success by expanding its team and this month set out plans to open a new technology hub in Madrid, Spain, in a wider effort to attract more technology talent to the company.

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