Beehive has agreed a deal to provide its omni-channel marketing platform to Knockout Gaming’s B2C websites.
The Beehive platform will now be integrated as a core product with Knockout Gaming’s B2C clients, with tools from Beehive to be offered on a sub-licence basis.
The white-label casinos will be able to use the Beehive solutions to help optimise their marketing campaigns by utilising data-driven personalised messages.
“Operators are always asking us to add tools to our platform that will give them the power to optimise their marketing and differentiate themselves from competitors, so we are delighted to be integrating Beehive’s fantastic igaming marketing tools,” Knockout president and chief executive Gray Knight said.
Adi Dagan, founder and chief executive of Beehive, added: “This agreement with Knockout Gaming will bring Beehive’s market-leading tools to a number of innovative operators and we look forward to lending our expertise to help supercharge their growth.
“B2B partnerships are a strategic business commitment for Beehive; these partnerships create a true win-win situation for both the B2B provider and us, so it is fantastic to have Knockout Gaming on board as well.”
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