GVC Holdings-owned Ladbrokes Coral has appointed Bartle Bogle Hegarty (BBH) London as its new creative agency for the UK and Ireland.
BBH, which also currently supports GVC’s bwin business, will work across brand and content marketing as part of the new agreement.
The agency will develop a three-year creative framework and disruptive brand-led campaign covering both the Ladbrokes and Coral brands.
“We are delighted to be working with an agency of BBH’s quality and pedigree,” GVC’s managing director for UK sports brands, Dominic Grounsell, said. “We look forward to partnering with them on the next phase of our creative journey.”
Karen Martin, managing director of BBH London, added: “This is a brilliant win for BBH. The team at Ladbrokes Coral have real creative ambition and we’re looking forward to bringing that to life. We can’t wait to get started.”
BBH London secured the Ladbrokes Coral contract following a competitive pitch run by Oystercatchers.
Ladbrokes previously worked with the BBH agency prior to its merger with Coral and subsequent acquisition by GVC.