Ladbrokes extends as title sponsor of Challenge Cup

Ladbrokes has agreed a deal to continue as title sponsor of England’s Challenge Cup rugby league knockout club competition.

The agreement will cover the 2018 edition of the tournament, which will again be known as the Ladbrokes Challenge Cup.

Ladbrokes brokered the deal with the Rugby Football League (RFL), which runs and organises the annual contest.

“Ladbrokes have been a fantastic supporter of Rugby League and we are delighted that they are continuing their association with our great sport,” RFL chief commercial officer Roger Draper said.

Jim Mullen, chief executive of Ladbrokes, added: “Our decision to sponsor the Challenge Cup was an easy one; we want our name to be associated with prestigious, passionate sporting events and this ticks those boxes, so it was a no brainer when it came to extending our association with the game.”

The deal comes after Ladbrokes last week also secured partnerships with English Premier League football clubs Burnley and Leicester City.

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